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BA (Hons) Digital Marketing Management with Foundation Year

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BA (Hons) Digital Marketing Management with Foundation Year

The BA (Hons) Digital Marketing Management with Foundation Year is designed for students seeking a dynamic career in digital marketing. The programme combines theoretical knowledge with practical skills, enabling you to succeed in areas such as online marketing, social media, search engine optimisation (SEO), content creation, and brand management.

The BA (Hons) Digital Marketing Management with Foundation Year is designed for students seeking a dynamic career in digital marketing. The programme combines theoretical knowledge with practical skills, enabling you to succeed in areas such as online marketing, social media, search engine optimisation (SEO), content creation, and brand management.

What Will You Learn?

Throughout the course, you will develop knowledge and skills in areas including:

Digital marketing strategy development and campaign planning
Social media marketing, audience engagement, and content creation
Search engine optimisation (SEO) and search engine marketing (SEM)
Brand management and customer relationship building
Marketing analytics, data-driven decision-making, and performance reporting
Marketing ethics, professionalism, and effective communication

Campuses

Manchester
London
Birmingham
Leeds
Bradford
Leicester

Classes

Evenings
Weekdays
Weekends
(Leicester & Bradford: Day Classes only)

Why Choose This Course?

1
Foundation Year Pathway
Develop strong academic foundations and essential professional skills before progressing to the full degree programme.
4
Career-Focused
Prepare for careers in digital marketing, brand management, or marketing consultancy across diverse industries.
2
Industry-Relevant Skills
Gain practical knowledge and hands-on experience in digital marketing, social media, SEO, and marketing analytics.
5
Flexible Studies
Choose from weekday, evening, or weekend study options to fit your lifestyle and commitments.
3
Hands-On Learning
Apply your learning through real campaigns, live projects, and case studies while building a professional portfolio.
1. Who is this course for?
This course is ideal for students who are interested in pursuing a career in digital marketing, social media management, or brand development.
2. What will I learn during the Foundation Year?
The Foundation Year will help you develop academic confidence, core subject knowledge, and essential study skills required to progress successfully onto the full degree programme.
3. Can I manage the course alongside work or other commitments?
Yes, the course offers flexible study options, with classes available on weekdays, evenings, and weekends to suit a variety of lifestyles.
4. What career paths are available after graduation?
Graduates can pursue roles such as digital marketing specialist, SEO analyst, social media manager, content strategist, or brand consultant.
5. Do I need prior marketing experience to apply?
No prior marketing experience is required. The Foundation Year is designed to provide you with the foundational knowledge and skills needed to begin the degree with confidence.
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